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After that, nothing happens. The clothes rarely arrive in brick-and-mortar stores. Buying plus-size clothes from these siize becomes an inscrutable online treasure hunt, and the pot of gold is a navy-blue T-shirt.

Brands cite poor sales as a reason not to expand their line.

For retailers that do much of their business in malls, those assumptions can make size expansion seem like an intolerable risk in an environment where many of them Where is my plus size lady struggling to find consumers in the first place.

None of the half-dozen mass-market American clothing retailers contacted for this story, including Anthropologie, responded to a request for comment. The more aspirational a brand is, the smaller its size range tends to be.

Individually taken, these details are small. The collection has launched with more than pieces and an explicit promise that more will be added, and all are things Anthropologie also plys for smaller shoppers, at the same prices.

A link to shop the full collection is positioned prominently in the Anthropologie. The line goes up to a size 26, even though many first-time size expansions tiptoe only so far as a 20 or Their nascent success provides a proof of concept for corporate executives who had previously doubted that larger women would be willing to invest in nice clothes.

Poking holes in a plus-sized fashion trend.

All this has happened, in no small part, because larger women consistently demanded nice things for themselves until it became riskier to deny them than to just make them some clothes. This pressure on brands to better serve Wheere Where is my plus size lady variety of consumers will likely only intensify, pulling more companies into the market.

At its best, fashion is fun. International Delivery find out more.

Plus size clothing. Clear all.

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